Hi, I'm Nhan.
15+ years building and advising on digital products — pairing deep engineering with product strategy, agile coaching, and founder-level ownership across Munich and Ho Chi Minh City.
Nhan Phung
Digital Product Builder | Technical Entrepreneur | IT Product & Business Consultant — ITGRATE GmbH
I'm a digital product builder and technical entrepreneur with 15+ years of experience turning ideas into useful, scalable products. I combine hands-on engineering with product strategy, user discovery, and founder-level ownership — from defining the right problem to building, launching, and improving the solution.
I understand how business people and engineers think — and where they talk past each other — so I can steer projects toward real business value instead of overengineering or costly gaps. Working across Germany and Vietnam has given me a practical understanding of both markets: how users evaluate products, how businesses make decisions, and how cultural expectations influence adoption. I help teams connect technology, user behaviour, and commercial goals to build products that work in the real world.
Co-founder and IT consultant at ITGRATE — helping clients turn product ideas into validated concepts, scalable technology, and market-ready digital products.
IT consultant and lead developer — modernizing complex digital products and guiding technical delivery in international, cross-functional teams.
Product builder and advisor — connecting user needs, business opportunities, and engineering realities across the German and Vietnamese markets.
BSc and MSc in Business Information Systems (Wirtschaftsinformatik) from the Technical University of Munich — trained to bridge business goals and software architecture.
- 15 plus years
- Years
- 13 plus clients
- Clients
- 5 industries
- Industries
Teams I've built with
Univativ, Netlight, Stadtwerke München, Fujitsu, Giesecke+Devrient, BMW, Jochen Schweizer, ProSiebenSat.1, MediaMarktSaturn, Allianz Technology, Versicherungskammer Bayern, Chefkoch, Media Lab Bayern
Getting business and engineering to pull in the same direction
Expensive software projects rarely fail because of technology. They fail because business and engineering mean different things by goals, targets, and value — so teams build too much, too little, or the wrong thing. I work between both worlds: I help teams find the right focus for each phase of a project, get the most business value out of every budget, and make the architecture decisions that keep technical debt under control.
I've done this for more than 15 years, in projects of every size — from startup products to enterprise programmes — for brands like:
My foundation: a bachelor's and master's degree in Business Information Systems (Wirtschaftsinformatik) from TU Munich.
Where projects usually go wrong
Misread goals and targets
- Business
- “We need to be ready to scale.”
- Engineering
- Build for millions of users from day one.
- Cost
- Months spent on infrastructure for a product whose demand has not been validated yet.
Different ideas of “value”
- Business
- Value is revenue, adoption, and time to market.
- Engineering
- Value is a clean, elegant, future-proof system.
- Cost
- Effort goes to what's technically interesting instead of what moves the business.
Overengineering
- Business
- “Keep it flexible — we might need it later.”
- Engineering
- A generic platform with every extension point imaginable.
- Cost
- The budget is gone before the first customer sees the product.
The opposite gap
- Business
- “Just ship it, we'll fix it later.”
- Engineering
- Shortcuts nobody planned to keep.
- Cost
- Technical debt stalls the roadmap right when growth arrives.
How I create value
Because I speak both languages, I translate business goals into technical priorities and technical trade-offs into business terms. The right focus depends on the phase the product is in:
- 01 · Discover
Business focus
Is the problem real, and is it worth solving?
Architecture
Throwaway prototypes and click dummies. No production infrastructure yet.
- 02 · Validate
Business focus
The smallest product that proves users get value from it.
Architecture
A modular monolith on managed services, with clear boundaries where change is likely.
- 03 · Grow
Business focus
Retention, unit economics, and how fast the team can iterate.
Architecture
Pay down the debt that blocks the roadmap. Split out services only where load or team structure calls for it.
- 04 · Scale
Business focus
Reliability, efficiency, and new markets.
Architecture
Invest in scalability, observability, and automation where the numbers justify it.
The result: more business value from every euro spent, and an architecture where technical debt is a deliberate choice, not an accident.
A constellation of tools
Six orbits, one practice: mobile, web, backend, cloud, quality, and AI.
What I bring to a team
End-to-End Product Building
I take digital products from an early idea through discovery, architecture, implementation, launch, and continuous improvement.
Product Strategy & Discovery
I turn business opportunities and user problems into focused product concepts, MVPs, roadmaps, and measurable priorities.
Business–Engineering Translation
I align business goals and engineering decisions — so teams share one definition of value, avoid overengineering, and take on technical debt only on purpose.
Technical Entrepreneurship
I approach technology with a founder's mindset — balancing user value, speed, technical risk, investment, and commercial potential.
Germany–Vietnam Market Insight
I understand how expectations, buying decisions, digital habits, and user behaviour differ between German and Vietnamese markets.
Mobile Product Engineering
I build native and cross-platform mobile products for Android and iOS using Kotlin, Swift, Flutter, and React Native.
Cross-Platform Delivery
I choose the right delivery approach for the product — balancing user experience, time to market, maintainability, and budget.
Backend, Cloud & AI
I build the services, infrastructure, data flows, and AI capabilities required to support complete digital products.
Scalable Architecture
I design pragmatic systems that can launch quickly without creating unnecessary complexity or limiting future growth.
Agile Product Delivery
I help teams move from uncertainty to working software through clear priorities, short feedback loops, and disciplined execution.
Product & Team Leadership
I connect stakeholders, designers, engineers, and business teams — translating different perspectives into shared decisions and momentum.
Languages & Cross-Cultural Communication
German and Vietnamese — native. English — business level. French — advanced. Chinese and Spanish — beginner.
Where I've worked
Founder & Digital Product Consultant
ITGRATE · Munich & HCMC
Your digital bridge between Germany and Vietnam — delivering scalable software with speed, cultural fit, and technical excellence.
- Enabling clients to launch products 50% faster by leading agile, distributed teams across Munich and HCMC
- Reducing development costs by 30% while maintaining technical excellence through optimized offshore operations
- Bridging the European and Vietnamese markets by fostering bilingual, culturally aligned engineering teams
- Driving full-cycle digital product success from MVP to scale for SaaS, eCommerce, and Mobile platforms
IT Consultant & Brand Ambassador
Netlight Consulting. · Munich
Netlight is a IT Consulting with great leadership in cutting edge technologies and an outsanding company culture.
- Cultivated strategic partnerships and expanded brand presence at top-tier universities, driving talent acquisition
- Orchestrated high-impact tech events and hackathons to foster knowledge sharing and community growth
- Delivered robust Android applications and automated testing frameworks, improving code quality and deployment speed
- Empowered teams through Agile coaching, enhancing collaboration and delivery velocity
IT Consultant
univativ GmbH. · Munich
External agency for young professionals.
- Engineered scalable SharePoint solutions to optimize enterprise document management and collaboration
- Implemented customized Salesforce workflows, streamlining sales processes and data efficiency
- Developed comprehensive test automation suites for Android & iOS, significantly reducing regression bugs
Credentials
Master of Science in Business Information Systems
(Master thesis) Building an iOS App for a PSS system in an interdisciplinary project
Bachelor of Science in Business Information Systems
(Bachelor thesis) How to use Social Media for B2B
